Case Studies

    Thailand nutra COD campaigns, metric by metric

    Every case shows GEO, vertical, traffic source, period, spend, leads, approval, payout, revenue, profit and ROI — with the formula behind each number, so nothing has to be taken on trust.

    These are modeled scenarios, not audited partner reports. Network inputs — 47.8% average approve rate, published payout bands and the 14-day payment cycle — are the same figures used across this site. Campaign inputs (spend, clicks, leads) illustrate a 30-day run. Every result below is calculated from those inputs, and the full method is shown so you can reproduce it.

    Overview

    All cases side by side

    Same method, four verticals, four traffic sources.

    VerticalSourceSpendLeadsApprovedPayoutRevenueProfitROI
    Male VitalityFacebook Ads$9,0001,850884$24$21,216$12,216135.7%
    Detox & CleanseTikTok Ads$11,5002,4001,147$21$24,087$12,587109.5%
    Weight ManagementNative ads (Taboola, Outbrain, MGID)$8,2001,601765$25$19,125$10,925133.2%
    Prostate HealthGoogle Ads + SEO content$4,900901431$28$12,068$7,168146.3%

    Methodology

    How these numbers are produced

    Definitions, formulas, data sources and what has been anonymized.

    How each metric is calculated

    • Leads = clicks to the lander x the conversion rate published for that vertical in the offers vault.
    • Approval = leads x 47.8%, the network average approve rate on quality traffic. An approved order is a lead confirmed by the Thai call-center and accepted for delivery.
    • Payout = the midpoint of the payout band published for that vertical, per approved order.
    • Revenue = approved orders x payout.
    • Profit = revenue - ad spend. No other costs (creative production, tooling, taxes) are deducted.
    • ROI = profit / ad spend, expressed as a percentage.
    • Effective cost per lead / per approved order = ad spend divided by leads or approved orders.

    Where the inputs come from

    • Network inputs — approve rate, per-vertical conversion rates, payout bands and the 14-day payment cycle — are the figures published on this site's offers vault and affiliate pages. Nothing here uses a better number than we publish elsewhere.
    • Campaign inputs — ad spend and clicks — are illustrative for a single 30-day run. They are the part of any case that is campaign-specific, and yours will differ.
    • Period — every case covers 30 consecutive days, with leads counted on the day they were generated and approval measured after the call-center cycle closes.

    What is anonymized, and what is not

    • Partner names, account identifiers, advertiser brand names and creative assets are withheld. Teams are labeled A–D.
    • Verticals, traffic sources, angles, formulas and all metrics are shown in full.
    • No third-party dashboard screenshots are used, because a screenshot proves nothing that the arithmetic above does not already show.
    • These cases are modeled from published averages. They are not audited results and are not a guarantee of your performance.