How to read a nutra offer card before you spend a baht

The catalog shows payouts of $14–$34 per confirmed lead and a CR band for each vertical. The useful number is the product of payout and the offer's approve-rate band, because that is what a single delivered lead is worth to you.

A $30 offer confirming at 35% returns $10.50 per lead. A $19 offer confirming at 55% returns $10.45. They are the same offer economically — so choose on the things that differ: creative freedom, cap, competition and how well the product matches traffic you already know how to buy.

Nothing wastes a good creative like a cap you hit at noon. Before building assets, confirm the operational ceiling.

• Daily cap and whether it can be lifted on performance.
• Stock depth and restock cadence for the product.
• Call-center hours and capacity — leads arriving outside them confirm worse.
• Whether the cap is shared across all partners or allocated per partner.

Two offers with identical economics can differ enormously in how much you are allowed to say. Ask which angles are pre-approved, whether the advertiser requires their lander, whether you may build your own pre-lander, and which claims are hard-blocked. An offer that forbids the only angle your audience responds to is not a cheap offer, it is an unusable one.

A brand-new offer with no history has unknown approve rates but a clean auction. A heavily-run offer has known numbers and tired audiences. Neither is automatically better — but you should know which one you are buying.

Before you produce anything, send this short list. Managers answer it in minutes and it removes most of the ways a launch goes wrong.

• What is the current approve-rate band on the traffic type I run?
• What is the daily cap, and what does it take to raise it?
• Which angles are pre-approved and which claims are hard-blocked?
• Is stock stable for the next few weeks?
• Are there hours or regions where confirmation is noticeably worse?