Thailand · COD · Google Ads
Google brings the smallest volume and the highest intent of any paid source we accept in Thailand. People search a symptom or a product name in Thai, and the lead that follows tends to confirm on the call.
47.8%
Average approve rate
$14–$34
Payout per approved order
14 days
Payment cycle
These are consumer supplement offers. No creative on any source may claim to treat, cure, diagnose or prevent a disease, or promise a specific result. See the compliance policy.
Behaviour
Thai search volume for supplement categories is narrow but valuable. The searcher already has the problem in mind, so the ad's job is credibility and price clarity rather than persuasion.
Google's health advertising policy is stricter than any social platform's. A lander that would pass on Facebook can get an account suspended here, so the copy has to be conservative from the first draft — no symptom drama, no implied medical authority.
Because clicks are expensive relative to social, the whole economics depend on approve rate. Prostate, joint and vision categories tend to justify the CPC; impulse categories usually do not.
Best practices
Practices that separate a profitable campaign from a cheap one on this source.
Group keywords by the phrase the buyer actually types in Thai, and give each group a matching lander section.
Describe the product, the format and the price. Leave symptom language and outcome promises out entirely.
Contact details, ingredients, shipping and cash-on-delivery terms visible. Thin one-screen funnels fail Google's review.
Exclude pharmacy, prescription, clinic and diagnosis terms — they attract clicks that never become confirmed orders.
Optimize on confirmed orders reported by your manager, or the algorithm will happily buy cheap leads that never approve.
Display and demand-gen behave like a different source entirely; splitting them keeps the search economics readable.
Rules
These rules mirror the network compliance policy and apply to every campaign on this source.
Pitfalls
Fit
Published conversion rates and payout bands for the niches that usually perform best on this source.
FAQ
Apply
Tell us your volumes and a manager replies within 24 hours with terms and tracking.