Thailand · COD · Push & Pop

    Push and Pop Traffic for Nutra COD in Thailand

    Push and pop deliver volume cheaply and punish sloppiness instantly. On cash-on-delivery, where you are paid on the confirmed order rather than the click, these sources only work with hard source-level filtering.

    47.8%

    Average approve rate

    $14–$34

    Payout per approved order

    14 days

    Payment cycle

    These are consumer supplement offers. No creative on any source may claim to treat, cure, diagnose or prevent a disease, or promise a specific result. See the compliance policy.

    Behaviour

    How this source performs in Thailand

    Push subscribers in Thailand come from a wide range of sites, and the quality gap between zones is enormous. Two zones on the same network can differ by an order of magnitude in confirmed orders.

    Pop traffic arrives with no intent at all. It can still work on impulse-led verticals with a very short Thai lander, but only with tight frequency capping and a blacklist that you maintain daily.

    Because click volume is cheap, the temptation is to judge these sources on CPL. On COD the only number that matters is the delivered order — and that is where most push and pop campaigns quietly fail.

    Best practices

    What holds the approve rate

    Practices that separate a profitable campaign from a cheap one on this source.

    Filter at the zone level, daily

    Cut zones on confirmed orders. A campaign left unpruned for a week is a campaign spending on nothing.

    Fresh subscriber segments

    Recent subscribers convert far better than aged lists on nutra. Ask the network for subscription age targeting.

    Plain Thai push copy

    Short, honest, product-first. Alarm-style copy gets clicks and produces leads the call center cannot confirm.

    One-screen landers

    Product, price, form. Anything longer loses this traffic entirely.

    Cap frequency

    One or two impressions per user per day. Beyond that you are paying to annoy the same people.

    Judge on approved orders only

    Set your break-even from the vertical's payout band and the published 47.8% average approve rate, not from CPL.

    Rules

    Accepted and prohibited

    These rules mirror the network compliance policy and apply to every campaign on this source.

    Accepted here

    • Push and in-page push with reviewed Thai creatives
    • Pop traffic on impulse-led verticals with tight capping and filtering
    • Zone whitelisting and blacklisting on the network side
    • Short one-screen Thai landers with a phone-first form

    Not accepted

    • Icons or copy that imitate system alerts, antivirus warnings, chat or delivery notifications
    • Fake 'your device is infected' or 'your order is waiting' framing
    • Adult, gambling or malware-adjacent placements for nutra offers
    • Any medical claim or fabricated proof in a push message
    • Auto-redirect chains that hide the reviewed lander

    Pitfalls

    Common mistakes

    Optimizing to CPL and discovering at payout that almost nothing approved
    Running an untouched zone list for days
    Alarm-style creatives that generate curiosity clicks instead of buyers
    Sending push traffic to a long advertorial built for native

    FAQ

    Questions about Push & Pop

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